Mentoring in Nursing - 1694 Words

Benefits of Mentoring in Nursing Kerri Wiggins Wilmington University Benefits of Mentoring in Nursing Nursing is an evolving profession with an aging work force. Newer nurses are entering a challenging and, at times, thankless profession. The need to train new staff in order to promote desired entry into the profession and increase retention in the field and workplace is dire. The adage that nurses eat their young is a common well-known phrase. It is unlikely in today’s world, where career choices are vast, that pressure and verbal abuse will yield a professional nurse who will be engaged and committed. This type of training does not benefit the new nurse or the experienced nurse attempting a new role. Nor, does it behoove the†¦show more content†¦144). The mentor is usually referred to as an experienced and competent staff nurse who can serve as a role model and resource for the new staff member or perhaps an experienced nurse who has entered a new realm of the field. According to Greene and Puetzer, â€Å"the complexity of t he nursing career requires a substantial and consistent support system to ensure success, satisfaction, and retention† (2002, p. 69). It is no wonder, then, that the role of the mentor should be as complex and fluid as the career for which it is mentoring. Nurses are taught from the start of the importance of education. Nurses educate their patients on health related behaviors, conditions that affect them, medications or procedures that are necessary for them, and they educate their families and caregivers in these same matters. Nurses pass on information to oncoming staff for continuity of care, but passing on information is not enough for that of a mentor. As related by Bastable, et al., â€Å"although all health professionals are able to function as givers of information, they need to acquire the skills of being a facilitator of the learning process† (2011, p. 13). Preceptors are the synonymous to that which mostShow MoreRelatedGraduation Speech : Nursing Mentoring1030 Words   |  5 Pages Nursing Mentoring Nohely Alvarez Felician College Nohely Alvarez 10/09/2015 â€Å"I declare on my honor that I have neither given nor received inappropriate aid on this examination/paper/assignment.† Going through the process of getting a degree and graduating can probably be the most rewarding achievement in life. All the sleepless nights: studying and writing papers has finally paid off and now it is time to step out into the real world. For some, depending on their career can beRead More Mentoring Nursing and Healthcare Students Essay2967 Words   |  12 PagesThe Nursing and Midwifery Council (NMC) defines the role of a mentor as a nurse with specific training who is able to facilitate learning, and supports and supervises students in a practice setting (NMC 2008). Mentorship plays an integral part in the next generation of practitioners and nursing professionals play a vital role in guiding a process that allows the transference of knowledge, skills and attributes from healthcare professionals to the students they are working with (English National BoardRead MoreMentoring Students With The Nursing And Midwifery Council ( Nmc )1818 Words   |  8 PagesA mentor is a facili tator who empowers practitioners and draws them to learn for themselves by reflecting on practice (Fish, 2012). After mentoring students, this assignment will give me the opportunity to understand what a mentor is, as well as the importance of the role in supporting students through their journey in becoming a registered nurse. Reflecting upon my experience I will progress to discuss how I facilitated learning by creating learning opportunities. Literature will be reviewed, consideringRead MoreNurse Mentoring Concept Analysis Response996 Words   |  4 PagesNurse Mentoring Concept Analysis Response Introduction According to McEwen and Wills, concepts in the nursing profession are words that describe a variable of nursing practice (2014, pg. 50). Concepts, once defined, are used in research to test hypotheses that will increase knowledge and theory development. However, concept definitions change with time and context. Therefore, it is important to thoroughly and succinctly define concepts within an analysis for a meaningful application. Mentoring in nursingRead MoreDeveloping An Implementation Plan For Nursing Shortage1662 Words   |  7 PagesDeveloping an Implementation Plan Nursing shortage is a global problem facing all health care system and the impact on nursing professional and patient care outcomes cannot be over emphasized. Despite all effort made by the ANA and health care institutions to address the issue of nursing shortage there seems to be no change and the problem still exist hence there is every need to implement a new plan to address the problem of nursing shortage (ANA, 2014). The project plan is aimed at introducingRead MoreThe Impact Of Innovation On Nursing Education Essay1413 Words   |  6 Pagesinnovation in nursing education is essential in order to provide competent nurses during the nursing shortage. Upon review of Craven Community College’s curriculum (CCC), it was noted that peer mentoring could be utilized in order to decrease anxiety and increase confidence in nursing students. Peer mentoring has been defined as a planned relationship between a more experienced person and a less experienced person with the purpose of achieving identified outcomes. In a peer-mentoring relationshipRead MoreAre Leadership Mentoring Programs Beneficial? Increasing Patient Care Outcomes?982 Words   |  4 Pages Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? Kenyata Patterson Auburn University Montgomery Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? Aim The aim of the literature review was to determine if the initiation of leadership mentoring programs would improve the competence and integration of new nurse leaders to increase patient health outcomes in clinicalRead MoreAnnotated Bibligrapy1205 Words   |  5 PagesMariani, B. (n.d.). The Effect of Mentoring on Career Satisfaction of Registered Nurses and Intent to Stay in the Nursing Profession. Nursing Research and Practice, 1-9. Mentoring plays a crucial role in the growth and development of novice nurses. It provides a way for the experienced nurses to give back to the profession and helps them play a significant role in the formulation of a new nurses’ career. Mentors offer knowledge, encouragement, support, guidance, and friendship to the next generationRead MoreFaculty Mentor Program : Ethical And Legal Implications994 Words   |  4 PagesAccording to Hansman (2009) mentoring in universities are both formal and informal relationship. Faculty mentors are engaged in formal relationships when â€Å"advising and chairing doctoral dissertations, thesis, or other student projects† (Hansman, 2009, p. 54). However, mentoring is an informal relationship between faculty mentors and new faculty members. Furthermore, the mentoring relationship may be a challenging experience creating ethical and legal concerns. While mentoring graduate and postgraduateRead MoreTalent Retention Essay1705 Words   |  7 Pagesminority nurses. In the summer 2011, Association of Black Nursing Faculty (ABNF) Journal concluded in their article on retention of minority nurses (p. 76) that a linear method recruitment and retention of minority nursing staff has not been enough to solve a shortage problem. In lieu of a singular approach they decided on a compound tactic of action along with a steadfast culture dedication to recruitment and retention of minority nursing staff. The group decided which strategies worked, and kept

Symbol of the Prison and the Rose Bush in the Scarlet Letter - Free Essay Example

Sample details Pages: 9 Words: 2724 Downloads: 4 Date added: 2019/05/13 Category Literature Essay Level High school Tags: The Scarlet Letter Essay Did you like this example? Located in Boston Massachusetts, during the 17th century, the Scarlet Letter begins with a gathering of Puritan colonists around a local prison. The colonists in the story seem to be waiting for some sort of public punishment of a prisoner. The mood expressed during this very first chapter of the Scarlet Letter is filled with melancholy and somberness. The only sense of beauty in this chapter is from the wild rose bush rooted at the threshold of the prison door, which brought the residents and prisoners of Boston a feeling of wishful hope. Hester Prynne, the first character revealed in the Scarlet Letter, stumbles and struggles through a crowd, attempting to reach a designated area near the prison. People begin to surround Hester as they publicly criticize and condemn her, for she is wearing an embroidered badge with a scarlet letter A across her chest. This letters purpose was to publicize her wrongdoing as an adulterer. Hester is called forth to the scaffold by a church official as she envisions her parents back in England and what they would think of the ghastly situation. Don’t waste time! Our writers will create an original "Symbol of the Prison and the Rose Bush in the Scarlet Letter" essay for you Create order As Hester Prynne glances at the excoriating crowd, she recognizes a familiar man among the people. This man is Roger Chillingworth, her husband. He gestures to Hester not to reveal his identity to the governor and church officials. Chillingworth turns to a stranger standing near him in the horde and asks about Hesters punishment. The stranger explains that Hester is the wife of and Englishman who lived with her in Amsterdam until he decided to make a move to America. He sent her off to the New World and stayed behind in Amsterdam to resolve affairs, but never ended up joining her in America. Chillingworth, acknowledging his mistakes, realizes that the stranger is indirectly describing him. Reverend Dimmesdale, a minister praised for his knowledge and advice, demanded Hester to reveal her babys father. She dismisses his question and chooses not to expose him. She is shortly returned to the prison. Roger Chillingworth is later called by church officials to provide medical assistance to Hester in her prison cell. This is the first time Chillingworth and Hester meet face to face in a long time. He offers her a cup of medicine, but Hester refuses to take it because she fears he has poisoned it in attempt to make her ill or even to kill her. Chillingworth affirms her that he would never do such a thing and urges her to take the medicine. He also asks Hester to reveal the babys father, and after much pleading, she gives in and discloses to him that it may be the Black Man. Roger Chillingworth sets off to seek revenge on the man. After several years, Hester Prynne is released from the prison. She is given the freedom to flee from Boston, Massachusetts, but she decides to stay instead. Hester settles down in an abandoned cabin at the border of town. Although being an outcast to Boston, Hester made a living through her needlework. Through her work of embroidery and sewing, she incorporated memories and events of her life into her masterpieces, except marriage. Regardless of her needleworks success in the city of Boston, she still felt a sense of loneliness and isolation from everyone around her. Chapter six of the Scarlet Letter introduces Hesters daughter Pearl as a new character. She was her mothers only treasure and was purchased with all Hester had. Pearl appears to be an outcast to the rest of the children in Boston. Theyd poke fun at Pearl and her mother whenever they had the chance to. One day, while being rested upon her mothers chest, Pearl began to play with the Scarlet Letter on her mother. She quest ioned Hesters mysterious letter, asking where it came from. Hester, knowing that her daughters existence itself is in odds with the Puritan society, stays silent and avoids the topic of the origin of her cursed Scarlet Letter. Hester later pays a visit to Governor Bellingham in his glorious mansion. She was there to deliver a pair of embellished gloves she had made for him and to find out if Pearl would be taken from her due to the rumors that she bore a demon child. Pearl, who was fascinated by the shining armor in the mansion of the governor, began to prance around Bellinghams residence. A wild rose planted on a bush outside the mansion caught Pearls eye as she began to holler for it. A group of four men entered the home, quieting Hesters daughter, for her obnoxious clamoring rung throughout the household. Bellingham, Wilson, Dimmesdale, and Chillingworth stood in front of Hester as she nervously tried to silence young Pearl. The men began to tease Pearl, calling her names such as demon child, and question Hester as to why she should have the authority to keep her child after her wrongdoings. Hester answers the men, telling them that if she keeps her daughter, chances are that Pearl will never make the same mistakes she did. After contemplating the situation, Dimmesdale decides to side with Hester and Pearl and concludes that the mother and child shouldnt be separated for both of their sake. Bellingham and Wilson agree with Dimmesdales decision, but Chillingworth suggests that they further investigate Hester and the mystery of her unknown lover. The men refuse to listen to Chillingworths suggestions by responding that God will reveal Hesters lover in His timing, and His timing only. Roger Chillingworth has hidden his identity from everyone in Boston, except for Hester. He becomes a doctor in order to be respected and valued by the townspeople, which would also help secure his current identity and keep anyone from knowing who he truly is to Hester. Having knowledge of various remedies and medicines advanced his success as a doctor. Later on, Dimmesdale becomes ill and Chillingworth wishes to cure him of his sickness. The people of Boston start to become suspicious of the situation, believing that Roger Chillingworth is actually a devil trying to capture Dimmesdales soul instead of curing him. Regardless of the townspeoples opinions of him, Chillingworth attempts to find the cause of Dimmesdales health problem. Dimmesdale, on the other hand, begins to question and speculate Chillingworths every move, taking the peoples beliefs of Chillingworth into consideration. One afternoon, Dimmesdale and Chillingworth glimpsed Pearl dancing around a graveyard through the window of Dimmesdales home. When Pearl catches Chillingworth spying her, she warns her mother of his presence and suggests they leave before he tries to attempt to take her away from Hester. Chillingworth remarks that Hester isnt a woman of burying sin, yet she wears it openly across her chest. Dimmesdale is disgruntled with Chillingworths words. Chillingworth then begins to question Dimmesdales physical health, suggesting he may have committed a sin that lead to the consequence of his illness. Dimmesdale is infuriated by Chillingworths questioning and leaves his room. This causes Chillingworth to become more suspicio us of Dimmesdales actions. One day, while Dimmesdale lay resting on his bed reading a sermon, Chillingworth pushes Dimmesdales shirt up to see an object upon Dimmesdales chest. Chillingworth is left in both horror and excitement of what he had just witnessed. Chillingworth begins to taunt Dimmesdale and the minister begins to lose trust for him. Dimmesdale continues in his suffering, but the trials he faces help guide him into writing his best sermons. Dimmesdale is holding onto a certain burden of sin that makes him become both physically and emotionally weary and he refuses to reveal it to anyone. He begins to see visions in his sleep. In one of them, he glimpses Hester and Pearl. Hester then puts her hand upon her scarlet letter and points to Dimmesdales chest. This causes Dimmesdale to treat himself harshly by whipping himself, fasting, and holding vigils. One night, Dimmesdale decided to hold a vigil upon the scaffold where Hester stood for her punishment. During his vigil, he begins to illusion, perceiving Reverend Wilson in front of where he stood. He also began to imagine what he would face if everyone in the town of Boston saw him upon the platform. Both Hester and Pearl approached Dimmesdale after returning from visiting Reverend Winthrop, whom had unfortunately passed away. Dimmesdale invited Hester and Pearl to join him on the scaffold. The three of them joined hands as Pearl playfully asked if they would repeat the process over again the next day at noon. Dimmesdale explained to Pearl that they wouldnt be joining on the scaffold until the day of judgment. Out of nowhere, a meteor lit the night sky, bringing forth a letter A in red lighting. Visible to the rest of Boston, the townspeople believed the A to be a sign from God that symbolized the angel Winthrop was to the people of Boston. From a distance, Chillingworth observed t he conversations between Hester and Dimmesdale. During this chapter of the Scarlet Letter, Pearl is seven years old. Hester becomes more sociable with her acquaintances and puts her needleworking skills to good use. She feeds the needy and gives aid to the sick and suffering. She is still viewed as an outcast to some townspeople of Boston but is accepted and respected as a person by most of the people. Although being seen differently than before, Hester develops a harsher personality. During an outing to the beach, Hester stumbled upon Chillingworth, whom she wasnt entirely pleased to see. She approached him to discuss the subject of revealing Chillingworths true identity to Dimmesdale. Attempting to change the topic of conversation, Chillingworth mentioned that he had overheard the town fathers plan to remove her scarlet letter. Hester remarked that her letter wasnt able to be moved by anyone or anything until the time was right. She returned to talking about Dimmesdale and how she found it appropriate to let him know who Chillingworth was to her. Hester also pleads with Chillingworth to let his plan to seek vengeance against Dimmesdale go. Chillingworth, however, was impassive about their conversation and still believed that revenge against Dimmesdale was his fate. After speaking to Chillingworth regarding Dimmesdale, Hester finds Pearl playing inside a tide pool along the beachs coast. Pearl, whom had sculpted a letter A out of eelgrass and placed it upon her chest, was pretending to be an enchanted mermaid. Hester was appalled with Pearls actions and questioned why she would do such a thing. She also explained to Pearl that the letters symbolism was not of good meaning. This conversation with her mother only caused Pearl to become more curious of what the letter really stood for. Hester and Pearl venture inside a forest, waiting for Dimmesdale to arrive. Hester is planning on revealing Chillingworths true identity to the young minister. While waiting for his arrival, Pearl began to implore her mother to inform her of the Black Man. Pearl had eavesdropped a conversation about the man back in the suburbs of the city. Tired and frustrated of Pearls constant questions, Hester explains to her daughter that the so-called Black Man isnt a dark, evil man at all. Dimmesdale approached Hester and Pearl in the forest since Hester requested that he would meet them there. The minister and Hester sat alongside a stream to discuss the forbidden topic: Dimmesdales identity. When Hester reveals who Chillingworth truly is to her, Dimmesdale becomes outraged and says its her fault he is in such unbearable pain. She emotionally breaks down before him and begs for forgiveness. Dimmesdale is quick to forgive Hester for not telling her ahead of time, but fears that Chillingworth wouldnt keep their affair a secret. Hester reassures him that everything will turn out alright if he tries to escape from Chillingworths evil watch. Hester and Dimmesdale have decided that fleeing from the bondages of Boston to Europe with young Pearl would be the safest route to go. Hester releases her heavy burden of sin in front of the minister and her child by ripping the letter off her chest. Hester begins to feel a sense of relief as she gains her self-confidence and beauty back after burying it under her sorrows for so long. Hester looks forward to the fact that Pearl will not only have her heavenly father by her side, but her earthly father as well. Pearl becomes doubtful of the situation and fears walking any further towards her mother and father. She is saddened to see that her mom has taken off her scarlet letter. Hester puts it back on, hoping Pearl would come closer to them. Pearl ran to her mothers arms and gave her a kiss. Hester asks Pearl to embrace Dimmesdale too. She hadnt yet revealed to Pearl that Dimmesdale is her biological father. Hester, Dimmesdale, and Pearl return to the town feeling renewed and cleansed of all unrighteousness. Hester has found a ship to escape to Europe on. Ecstatic about their decision to leave Boston once and for all, he plans to let everyone hes ever known that he is a new man in Christ and isnt who he used to be; sorrowful and enslaved to his burdens of sin. On Dimmesdales way back to his home, he sees many familiar faces, but avoids conversation with any of them. When he arrives home, Dimmesdale informs Chillingworth that he isnt in need of a care-giver anymore. This leads Chillingworth to fear that the minister knows of his real identity. Dimmesdale is set to give a teaching in three days for the elections, but he burns his sermon script in his fireplace and starts over since he is renewed of his faith and cleansed of his previous sins. The Boston townspeople congregate around the scaffold that Hester was publicly shamed on in the beginning of the Scarlet Letter in extolation of a new governor. Pearl begins to ponder of Dimmesdale in hopes that he will hold her hand like he did back in the forest. During the celebration in Boston, a sailor approaches Hester to inform her that Roger Chillingworth will be taking the same voyage as her, Pearl, and Dimmesdale because he offered to serve as a medic onboard for them. Hester becomes despondent after hearing such news and begins to feel the same emptiness and sorrows as she did in her past. During the procession in the marketplace, Hester begins to have second thoughts about her plan to escape Boston with Pearl and Dimmesdale. All of a sudden, Mistress Hibbins appears to Hester and Pearl in a crowd of uncountable townspeople. She asks Pearl to join her on a witchs ride due to her beliefs of Dimmesdale, Pearls father, being the actual Devil. After conversating with Mistress Hibbins, Hester grabs Pearl and approaches the front of the scaffold to hear Dimmesdales Election Day message more clearly. During Dimmesdales teaching, Pearl reaches out to her mother to tell her of the news she was given by the ship overseer. Chillingworth had made adjustments to their voyage, suggesting that only Hester and Pearl board the ship and leave the minister behind. Dimmesdale continues to give his sermon and everyone listening seems to be impressed and moved by his words. During the conclusion of his teaching, he cries out to Hester and Pearl and asks them to climb onto the scaffold with him. Suddenly, Dimmesdale exposes his heavy burden of sin to the people of Boston, leaving every single person standing in the marketplace startled and horrified. He becomes weary and loses all strength and ability. Unfortunately, Dimmesdale takes his last breath upon the scaffold and passes away in front of thousands of Boston townspeople. After Dimmesdales passing, there was controversy about whether there appeared to be a scarlet letter A upon his chest or not because some claimed that they didnt see anything on his chest during his death on the scaffold. Not long after the ministers deceasing, Chillingworth became ill and eventually passed away as well. Hester and Pearl have fled Boston to live better lives away from the sorrows of the town. Years later, Hester returns to Boston to continue helping with charity through her needlework. She lives the rest of her life in the town until she passes away and is buried in the Kings Chapel graveyard alongside Dimmesdale. Both of their gravestones have scarlet letter As placed upon them.

Edgar Degas Free Essays

Edgar Degas Edgar Degas was born in France; being the oldest out of five children. His family was quite wealthy working as bankers. At a young age, he showed his talent and wanted to become an artist. We will write a custom essay sample on Edgar Degas or any similar topic only for you Order Now Being in a wealthy family, he was able to go to good schooling growing up. His father wanted him to go to law school, so he attended Faculty of Law in the University of Paris. He didn’t do well in his studies. So he then attended an art school, School of Fine Arts. He used a lot of his free time at an art museum in Paris ladled â€Å"Louvre,† Later, he went to Italy and stayed with his aunt Baron Bluebell to study about Michelangelo and Leonardo dad Vinci. While staying in with his aunt, he painted a famous family picture called The Bluebell Family. He wanted to be a famous artist, so he moved back to Paris in 1859. Degas mainly painted portraits and historical scenes. He turned in his artwork to the Salon for the first time in 1865. The Salon is the official art exhibition in France. They accepted his artwork of the Scene of War in the Middle Ages. Being enlisted as a national guard during the Franco-Prussian War, this meant little time for painting. He began to stay in Louisiana after the war with his family. During his stay, he mostly painted his family members. He got some attention in France when he painted The Cotton Exchange that was purchased by a museum. Edgar was forced to sell his house when he returned back to France because his brother, Rene, owned a lot of debt. He helped his brother pay the debt by selling his artwork. When the salon started feeling disappointed about his nettings, Degas and a few other artists started organizing their own â€Å"society. † They were called The Impressionists. Edgar took lead in the in organizing the exhibitions. Ingress, Delicacies, and Dandier were the three artists he idealized. Later around the late sass he began to have a passion for photography. He took pictures of his friends, nudes, and dancers. He believed artists should live alone, so he was never married. He spent the rest of his life wandering around Paris, nearly blind. He died 1917. Edgar Degas was known as an Impressionist. Meaning using bright colors, using the effects of light. Degas once said, â€Å"No art was ever less spontaneous as mine, what I do is the result of reflection and of the study of the great masters; of inspiration, spontaneity, temperament, I know nothing. † Collecting Japanese prints influenced his work. He was famous for painting horses, and dancers, although he started off his career painting historical events. Degas changed from painting historical events to modern art. He began to paint people at work, for example, milliners and laundresses. Ever since he started painting modern life, he urged other artists to do the same as well, instead of painting mythological and historical paintings. He changed his brush work, palette, and composition. With his eye troubles of nearly being blind, he never really â€Å"finishes† his paintings. In the sass, he mastered oil on a canvas and pastel. Edgar began to draw and paint women in a towel, drying their hair, combing their hair, and taking a bath. He simplified the backgrounds, not too dramatic. He always painted in doors in his studio. Around 860 Degas had a lot of paintings accepted by the Salon. When Edgar Joined the Impressionists, and giving strict rules and Judgment, the Salon rejected the Impressionists. When he submitted the paintings of the nudes, it produced â€Å"the most concentrated body of critical writing on the artist during his lifetime. The overall reaction was positive and laudatory. † Since he was a leader for the Impressionists, Degas was known to be â€Å"one of the founders of impressionism. † Being in the Impressionist movement, he was one of the greatest early artists. How to cite Edgar Degas, Papers

International Journal Hospitality Management-Myassignmenthelp.Com

Question: Discuss About The International Journal Hospitality Management? Answer: Introducation It is mandatory for an organization to select the adequate market and entry mode to introduce themselves to the customers in the global world. Target market helps the organization to attract the correct customers for their product. It helps them to select the type of customers they want for their product. Entry mode helps the organization to enter in the new surrounding efficiently, it also helps the organization reduces the risk and gain the customers of the market. Further, the companies who achieved competitive advantage by using these strategies are: Apple Inc. Apple Inc. is an international company famous for manufacturing products like iPhone, iPod, MacBook etc. The products of Apple are sold worldwide through retail, online, and direct stores. The company is excelling the market and gaining maximum customer satisfaction due to which the growth of the company is initiated in the market. As it is known, Apple products are considered most efficient products in the market to which the customers focus on repurchasing the Apple brand products only. The market strategy of apple helps the organization in gaining the competitive in the market (Dinnie 2015). Talking about the market strategy of the organization, the company proficiently targeted the right customers for their product who will create actual sales. Apple is regarded to be the most premium brand in the electronic software industry. Thus, the company initiated to target rich and upper-class customers who will actually buy the products of the organization. The company aimed high to target the customers who can purchase their premium brand and they also created product differentiation by introducing efficiency technology in it. This activity identified the product in the market due to which the tech-savvy customers of the organization interest was gained by the organization (De Mooij 2013). Thus, these customers became the fixed customers for the organization. The process through which the company grew in the global market is not that they serve premium products, but the reason behind the competitive advantage is that the customers of the organization are the static customers o f the organization who initiate repeated sales. Once a person uses the Apple brand product, they further use the same company products only for the rest of their lives. This is the main factor of growth of the organization (Verbeke 2013). Supposing if the company targeted the customers of middle or low class, then Apple wouldn't have a sustainable growth I the market because company placed the right product in the wrong market. This will initiate good returns for the operations resulting in negative growth of the organization. Further, Apple Inc. gained the market capitalization in the global business context by entering in al market by incensing their products. The International licensing agreement refers to the agreement which enables the foreign country firms to manufacture the products of the proprietors firm and sell them in their local target market (Brouthers 2013). As the name of the company Apple is already established in the market, resulting to which it was easy for the company to enter in any international target market. Further, it issued the license to the manufacturing company prevailing in the market which they are targeting for the production of the apple company products in their company. Thus, it process helped the company to expand their customer base in the international market. The manufacturing company also gets the right to access the patent and trademark of the apple company. So, knowing the fact that the company already has an efficiency brand image in the global market, thus, the premium customers the market gets attracted and sale process is initiated (Ang, Benischke, and Doh 2015). Mercedes Mercedes is an automobile multinational brand based in Germany. The manufacturer of the company Daimler AG produces luxurious automobile such as buses, cars, trucks etc. The company is world's one of the biggest brand selling best luxurious cars to the customers situated everywhere is in the world. Talking about the competitive advantage which the company Mercedes receives is that due to having an extended customer base and brand image in the market the company enjoys competences. Further, some of the activities which the company initiated in their management process helped them to achieve this position in the market. Like, the company aptly selected the right people to target in the market. The strategy of Mercedes behind market segmentation was that they wanted to create product differentiation, resulting to which the management divided the target market on the basis of four smaller segments that are; geographic, demographic, physiographic, and on the basis of the behavior of consumers (Amos 2016). Further, as the company wanted to create product differentiation in the market, resulting in which the company targets the upper-class customers in the market who prefer luxury at any cost. Also, the people having a special interest in cars were target by the company, looking at the consumer behavior the company launched the S-class which became highly famous as it benefitted the customers with the satisfaction which they want to gain by using the product. Thus, due to adequate market selection, the company gained their current position in the market. The company emphasized majorly on the design and s pecifications of the product, due to which the company became a rich brand and target the rich customers only (beda-Garca, et. al., 2014). The company Mercedes does not believe in franchising their products from other entrepreneurs in the global market, instead, they aim to provide efficient products to each and every customer of the company. Thus, the company uses the green Field strategy to introduce themselves in the global market. This strategy helps the company to manufacture their product themselves and reduce complaints of clients. This process also helps the company Mercedes to control the operation and initiate activities under the surveillance of the management. Entry timing also strategically assist the company in gaining the competitive advantage in the market (Garca-Lillo, beda-Garca, and Marco-Lajara 2017). The company Mercedes initiated the business process with an aim to gain the market capitalization globally. Thus, they became the fast follower of the technology and circulated their product worldwide. Global branding In today's world, the major focus of the companies is to create a brand image of the product globally. Once a brand image of the product is created in the market, then the company gains a competitive edge in the market. Thus, the fact shall be understood that brand image can help the company to initiate competence in their management. A premium price of the product helps the company to place themselves as a premium or luxurious brand in the market. The brand position of the product also helps the company to raise themselves above from the competition in the market. Global positioning refers to the place which the customers keep the products and perceive it as the best (Giachetti, and Marchi 2017). It helps the company to gain uniformity in products and helps the customers to known adequately about the product and company's image in the market. Further, the company which gained efficiency by using these strategies is discussed below: Samsung Samsung Company is a South Korean multinational conglomerate comprised of various businesses under them. The company mainly deals in producing hardware electronic products. The company is regarded to be one of the best company selling smartphones worldwide. With this effect, it is easily understood that Samsung has an identified image maintained in the market. Thus, it shall be known that global branding helped the company and its product to create emphasis on the customers and initiate the sale. Marketing strategies like adaptation and aggregation helped the company to survive tough competition in the global market (Saeed, Nematiyan, and Albonaiemi 2016). The main reason due to which Samsung is gaining maximum sale of its products in the market f compared with competitors is that the company manufactures all types of products that are high class, middle and lower class product. Looking at the preference of the market the company produces and manufactures products accordingly for the people who buys premium product whereas people who prefer middle range products buy the same form the market. Although due to this process the image of the company is not maintained as a luxury brand in the market, the company has gained the market capitalization by positioning the product at the adequate place (Dinnie 2015). Further due to these activities initiated by Samsung the global brand image of the company created the hybrid image in the market. Hybrid structure refers to company's image which produces all types of product and services. The product division helped the company to classify different products with different image. Products with premium prices are regarded as premium Samsung products and vice versa. With this strategy, the company slowly captured the global market along with the local customers (Verbeke 2013). Also, the product is positioned in the market by looking at the past activities of the company, thus, with this effect, different products are placed differently in the global market-based upon their level of satisfaction which they provide. Tesla Tesla Motors Inc. is an America automaker, energy Storage Company. The company is known for producing specialized electric cars which help in creating a sustainable environment. The initiative which the company started helped to create a global brand in the market. Tesla motors innovatively produced e-cars which less emitted pollution and generated less use of petroleum as well. Due to this process, the company identified themselves in the global market. The company showcased their product in such a way that, a strong brand image of the Tesla motors was created in the market. Talking about the brand structure, Tesla motors enjoy the image due to product dominance in the market. There is no other company in the market selling electronic cars with such efficiency. The company gains the competitive edge without market their new products in the market. As the customers already knew the quality of the products which the company serves, due to which they got attracted towards the electroni c cars and purchased them. Thus, due to this feature, the product was positioned at the premium place in the market (Foley 2016). Apart from that, the company sells normal cars well, before electronic cars the company gained the market capitalization by serving efficiency to its clients. Tesla eliminated the competition prevailing in the market by creating a recognized image in the market which possessed maximum sale of products of the company. Also, tesla is efficiently using the power in the market by selling products which are efficient and effective for people as well as nature. This image of the company is created in the market due to the placement of their product in the target market. Looking at the underlying market dynamic the company produced this product so as to change the face of the automobile industry and catted a differentiated position in the market. Also, the corporate branding feature helped the company to look at its future growth in advance. Branding helped the company to sustain the current growth in the competitive market; it also reduces the risk of competition in the market (Hoang, and Rothaermel 2016). Thus, with this process, the long-term vision of the company Tesla is also implemented. And now by gaining the major share of the global market the company can easily amend the automobile industry and create it in favor of society and customers. Conclusion Thus, in the limelight of above-mentioned event, the fact that shall be noted is that it is not easy for companies to gain a competitive edge in the target market; but if once an identified brad image is created globally then the company relieves them from the risk of competition. Further, it shall be noted just like Mercedes and Apple is important for the companies to place the product in the correct target market according to the type of their product. Along with this global branding helps the company to identify themselves in the global competitive market and gain the competitive edge. References Amos, D., 2016. How to Define Your Target Market. Ang, S.H., Benischke, M.H. and Doh, J.P., 2015. The interactions of institutions on foreign market entry mode.Strategic Management Journal,36(10), pp.1536-1553. Brouthers, K.D., 2013. A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance.Journal of International Business Studies,44(1), pp.14-22. De Mooij, M., 2013.Global Accounting and advertising: Understanding cultural paradoxes. Sage Publications. Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge. Foley, J., 2016. Shared Value and Competitive Advantage: A Tesla Motors Case Study. Garca-Lillo, F., beda-Garca, M. and Marco-Lajara, B., 2017. The intellectual structure of human resource management research: A bibliometric study of the International Journal of Human Resource Management, 20002012. The International Journal of Human Resource Management, 28(13), pp.1786-1815. Giachetti, C. and Marchi, G., 2017. Successive changes in leadership in the worldwide mobile phone industry: The role of windows of opportunity and firms competitive action. Research Policy, 46(2), pp.352-364. Hoang, H. and Rothaermel, F.T., 2016. How to Manage Alliances Strategically. MIT Sloan Management Review, 58(1), p.69. Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market). International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926, 2(3), pp.974-984. beda-Garca, M., Corts, E.C., Marco-Lajara, B. and Zaragoza-Sez, P., 2014. Strategy, training and performance fit. International Journal of Hospitality Management, 42, pp.100-116. Verbeke, A., 2013.International business strategy. Cambridge University Press.