Wednesday, August 26, 2020

Development of Sukuk in the Middle East Research Paper

Advancement of Sukuk in the Middle East - Research Paper Example ure of Sukuk has been presented and created on the grounds that the structure of installment of bond based on western technique isn't permitted or passable in Arabian nations. Sukuk sets up a connection between the arrival and the income from financing of the benefits. The financing if there should be an occurrence of Sukuk is relevant just if there should be an occurrence of recognizable resources. The structure of Sukuk is created so that it gives satisfactory come back to its financial specialists without abusing the standards and guidelines of the Islamic law. There are assortments and various sorts of structure of Sukuk that is related with the basic resource. The most notable and recognizable kind of Sukuk is identified with the halfway responsibility for resource and it likewise incorporates different sorts of securities that is connected or connected with the fractional responsibility for, business, task or speculation. Sukuk can likewise be characterized as the unified offer s that is connected or connected with specific ventures or exceptional speculation. The financial specialist of Sukuk has normal offer that is identified with the interest in the responsibility for resource yet it doesn't speak to or manages the obligation that is owed to the backer of the instrument. During the time of old style change of Islam the idea of Sukuk has gotten from the word check which speaks to or means the record which looks like an agreement or a privilege or commitment that is entered by the gatherings and it has been presented conforming to Shariah. The proof looks like that Sukuk is utilized broadly during the Islamic time frame for moving the budgetary commitments or liabilities that has begun from the exchange and other business exercises. The significance and the need or prerequisite for the utilization of Sukuk has expanded progressively in the point of view of present day Islamic culture and it manages the idea of adaptation of the benefit and it is normally known as securitization of advantage which is accomplished through the procedure of issuance of Sukuk. The potential

Saturday, August 22, 2020

Help Stop Bullying Essay Example for Free

Help Stop Bullying Essay A multi year old Massachusetts kid, Carl Joseph Walker-Hoover, hung himself April 6, 2009 on the grounds that he was being insulted day by day for being gay. The mother asked the school to address the issue, yet nothing was ever done about it and now a lady is left child less. That was at any rate the fourth self destruction of a center school matured youngster connected to harassing that year. Most provocation and harassing go unreported. Youngsters are being harassed every single day, yet the inquiry is what ought to be done to stop it? Every single day a kid is being prodded or singled out due to the manner in which they look, act, dress, or on account of what they have faith in. Kids ought not need to be tormented in light of the fact that they dislike every other person. Youngsters ought to have the option to come to class and have a good time and not stress over being singled out. A kid that is being tormented can have numerous issues, for example, low confidence and low fearlessness which could lead them to self destruction. Additionally, kids that are tormented may begin doing inadequately in school or possibly drop out on the grounds that they don't have a sense of security at school. Tormenting actually should be stooped on the grounds that it can leave a youngster truly, inwardly, and intellectually scarred for the remainder of their lives. A few schools state that there is almost no that they can do about tormenting on the grounds that a great deal of harassing begins off of school property. â€Å"Much of today’s tormenting begins on the web, school authorities stated, with the developing utilization of person to person communication sites and mobile phones has prompted better approaches to scare and bother. But since digital tormenting for the most part occurs off-grounds school heads have little recourse† (Nissley 2010). I don't concur with the school region when they state that there is little they can do. Despite the fact that, it might begin on the web, it proceeds or become more awful at the school. All things considered, they have to attempt to accomplish all the more so it can stop all together regardless of where it begins. The arrangement that they think will help quit tormenting is if the teach understudy about it more. Like Nissley (2010) expressed, â€Å"In a model that has been reflected by other school locale over the state, Abington Heights has been taking a shot at instructing understudies as right on time as kindergarten about harassing and their obligation to report it when they see it (p. 1). I believe that it is a great idea to teach the understudies about tormenting and detailing it, yet what is that truly going to do? As we as a whole know a great deal of understudies won't tell since they will be excessively apprehensive. Or on the other hand on the off chance that they do educate they will be minimal done concerning it and they will keep on getting tormented. In this way, their answer would not be successful by any stretch of the imagination. â€Å"Safe to pick up: Embedding against harassing work in schools is the overall enemy of tormenting direction for schools and was propelled in 2007† (teacherNet, 2009, p. 2). It appears that everybody feels that the answer for quit harassing is simply to instruct understudies about it. I believe that it is acceptable that they are attempting to teach understudies about the issue, yet we as a whole realize that it will take more than that to quit harassing. It doesn't make a difference how much data you furnish the understudies with about tormenting, it despite everything will do nothing. Individuals have been attempting to quit tormenting by simply telling understudies it isn't the best activity for a considerable length of time and nothing has changed. As you see, they attempted this arrangement in 2007 and now in 2010 a similar issue is as yet going on. You can make understudies take classes each day about tormenting and there will in any case be youngsters getting harassed. Principals and directors need to rebuff understudies by utilizing more suspensions and require compulsory parent gatherings for the individuals who are harassing others. In the event that the harassing proceeds, it must be managed emphatically. Furthermore, both the kid and parent ought to be considered liable for it. Until individuals begin taking activities of this nature, harassing will always be an issue. I believe that the best way to quit harassing is to really make a law against it. In Massachusetts, they have passed a bill for against harassing. I imagine that is great since the law is included I am certain tormenting will be chopped down on the grounds that the children would not to need to manage the brutal outcomes. â€Å"The bill would deny tormenting at schools and brace down on supposed digital harassing by precluding the utilization of messages, instant messages, web postings, and other electronic intends to make unfriendly school environment† (Gay Lesbians, 2010, p. 16). I additionally accept that it is acceptable that they are requiring the school principals to answer to the harassing to the police, in the event that they accept criminal allegations ought to be sought after. Perhaps now if the understudies realize that they might go to prison they would quit tormenting. It is extraordinary that someone has passed a bill and pays attention to this issue since this has been continuing for a really long time and it is the ideal opportunity for it to stop. Recently there have been numerous different urban communities talking about and making laws about harassing. In New Jersey, they have additionally passed a bill with respect to harassing. â€Å"A law against tormenting in schools which supporters call the nation’s hardest on the grounds that it expects schools to create hostile to badgering programs, was endorsed Monday in New Jersey† (Mulvihill, 2010, pg. ). I accept this is the thing that the schools need with the end goal for harassing to stop. It might take some time for the schools to get all the strategies and projects in the government funded schools, yet it will be justified, despite all the trouble. This law will ideally keep further suicides from occurring because of youngsters being harassed. Possibly it ought to have been stricter laws quite a while back and a great deal of tormenting could have been halted. The province of New Jersey has just passed the law for hostile to harassing shows how it will eliminate a great deal of tormenting. There was at that point an enemy of tormenting law in 2002, however it was not necessitated that schools set up against harassing programs. The new bill is professed to be one of the hardest enemy of harassing charge that there is. They are going hard and fast the best approach to ensure understudies won't get harassed. They are in any event, causing instructors to get preparing to help to bulling. Like Julie Bolcer (2010) expressed, ‘’ The measure would required preparing for most state funded school workers on the most proficient method to spot bulling and order that all locale from ‘school wellbeing teams’ survey protests, detailed The Star †Ledger . Administrator would need to report episodes of purchasing to the state leading group of training, which would review schools and areas on their endeavors to battle it ‘’ (pg. 1). I imagine that it is to quit bulling on the grounds that this is an intense issue. Be that as it may, presently that there are such cruel laws against it, I realize the rates will go down a ton. Harassing is something that has been around for a very long time, yet nobody has ever appeared to locate the correct answer for it. Many state there isn't a great deal that should be possible to quit bulling in light of the fact that it begins school property; I absolutely isagree with that. While you have others that imagine that just by educating understudies regarding will stop it, which we as a whole know won't. I feel that the main way bulling will stop is on the off chance that they give brutal disciplines and let the domineering jerks realize that isn't a joke. Despite the fact that, there have be en numerous endeavors to quit bulling, I believe that they have at last discovered an answer which is by making an intense enemy of bulling law. On the off chance that a kid needs to menace somebody, at that point they should manage the law and endure the outcomes.

Friday, August 14, 2020

The Ultimate Guide to Service Design

The Ultimate Guide to Service Design Today’s service industry is all about creating better value and experience for users and improving their quality of life. Service Design is an emerging field that is helping service designers and managers in designing and delivering better services to their customers. As opposed to the traditional ways, technological developments improved products and services while also increasing customers’ expectations. Today’s customers demand products and services to not only perform their basic function but also go beyond that and enthrall them. © Shutterstock.com | ImageFlowIn this article, we will cover 1) what is service design, 2) the benefits of service design, and 3) a step-by-step process for service design.WHAT IS SERVICE DESIGN?Lots of metaphors are used to define Service Design. Service design is a roadmap comprising the steps and processes a customer of a service will undertake when using it. The Spider EU project defines it as a ‘journey’ that a user or customer will embark upon to go through a service. DIY Service Design, the toolkit, defines service design as “finding the most elegant way to help someone to do something.”NI Business Info defines that the ultimate benefit of Service Design is not to improve upon aesthetical outlook of a product or service but to improve its operability and efficiency. Service design is a brainstorming procedure that brings together the design, web design, product design, graphic design, and business departments, such as consumer research, customer services, sales, marke ting, together for deconstructing the user’s interaction and experience with a product and service and reconstructing it for betterment. One needs to envision and understand each step and how it would look and feel like to the customer, so that the service can be improved in the most creative way.A Combination of Creativity and PracticalityService Design is not just a logical and analytical approach towards improvement of a service but also a creative and innovative approach of doing things to set a product or service apart. James Rock, the managing director and chief business designer of  Cultivar Consulting Limited, describes Service Design as a right-brain creative thinking and artistic process and not just cut and dried engineering. The Service Design process consists of intensive research and surveys as well as creative and visual content like storyboards, role plays and personas. It means viewing your own service from the outlook of your customer and walking in his/her shoes . Thus, Service Design is a science as well as an art.BENEFITS OF SERVICE DESIGNService Design ensures that the service actually gets used by users in the intended way and creates positive experiences, thus minimizing the need for costly and lengthy customer services. Engaging in a service design process benefits an organization in several ways:Improves SalesThe application of the service design structure helps a business to understand the customers’ needs, demands and expectations, and create solutions in accordance to them. It adds enrichment to the customer’s experience and creates value for them. Customers’ positive interaction with the product or service means their retention and ultimately greater success and profitability for the business.Creates LoyaltyThe ultimate challenge for businesses in today’s competition driven era is not just attracting new clients but also retaining them in the long run. With availability of a wide range of service options, customers can sw itch services and brands very easily and thus are spoilt for choice. So enterprises have to look for ways to make their service or product distinct from their competition. Service design allows businesses to understand what customers are looking for and expecting from a service. They can then make their offerings adaptable and better suited to those needs. This vintage point can help them stand apart from their competition and retain their customers’ loyalty.Strengthen the Brand and IdentityThe service design approach allows enterprises to strengthen their brand. The service design process helps service managers to progress from the known to the unknown. It consists of the basic and yet critical evaluation of how the new envisaged product or service fits into the overall image and objectives of the company. Thus, the process helps an organization to stay true to its image and reaffirm its brand and stop it from steering away from its core values and objectives while offering a new service. Service design puts a brand to work, unlock its hidden potentials, and create and deliver value to the customers.Improve EfficiencyCreative and imaginative steps involved in the service design process help firms improving the efficiency of their employees and procedures. It helps in elimination of wastage and allows team members to pinpoint areas where there is a resource drain or a bottleneck. Service design blueprints help businesses locate problematic areas and potential failure points and rectify them before hand. Engaging teams in the service design procedure allows them to envision the bigger picture and situate their role in it. It helps them understand why change and innovation is necessary in what they are offering and how they are offering it.Reduce RedundanciesEnvisioning the whole cycle of the service design process allows companies to take a bird’s eye view of their service and remove duplicative segments. It helps managers pinpoint where services might be c onverging or overlapping and it can help them straighten them out before hand. This way inconsistencies and ambiguities can be discovered within the process on and can be rectified. The process of elimination of redundancies conserves energy, improves staff’s efficiency and reduces costs.SERVICE DESIGN â€" A STEP-WISE PROCESS This process can be a fairly simple and straightforward one or a complex one with several converging and diverging points. Breaking down the entire process into steps, tracing and retracing your step backwards and forwards and around different areas of the service ensures that even the minutest details are covered, steps are thought through, problems are identified and rectified, promises are set, service is delivered, and expectations are met.Step 1: Align Vision and GoalThis step is the starting point of a service design process. It decides how the service fits into the strategy of the company. A project may run too far ahead of the company due to ambitious working and innovations, and comparing them with the company’s vision statement and core goals can help the project team realign the service with the company’s desired outcomes. Here is how you can align a service with the company’s image and values:Situate a product or service in the overall vision statement of the compan y.Think of ways how designing a service supports the company’s goals in the best possible manner.Step 2: BrainstormThe next step is to place a creative and hard working team to sustain this vision and provide it a common space to work together, brainstorm and share ideas. Coming with ideas is easy and hundreds of ideas can be generated in very little time; however, execution tests the practicality of an idea. Solid, workable, and practical ideas tend to get buried under the rubble of the mediocre ones. Here are a few brainstorming tips to ensure that a good idea doesn’t go to waste:Allow everyone to pitch ideas during the brainstorming session and participate equally in the service design process.The Spider Project has an idea selection tool called ‘Ideation’ on its website through which the generated ideas can be sorted into the following broad categories i.e.,Ideas those are unworkable, absurd, and unrealistic.Ideas that are good but not workable or achievable at the momen t; they can be saved and used for later.Ideas that are original and will make a difference.Ideas that are ordinary but should be included so as to achieve the minimum service standard.Write down, act out and discuss ideas. Legal Design Tools website defines the brainstorming stage of the design service process as a way of getting ideas out of one’s head and out in the open. This way practical ideas will automatically get sifted from the impractical and absurd ones. It further recommends borrowing ideas liberally from sources to improve them further.The “Diabetics Away Morning” is an example of a project that employed the above-mentioned ideation ways. A workshop was held with stakeholders and they were asked to give presentations and tell personal experiences through narrations. The designers onboard gathered ideas from the presentation and developed them further through discussion. They also illustrated some of the stories told in the workshop. Through these exercises, they c ould develop a process that would mark the users’ journey and develop a service process that could address the challenges the users were facing.Step 3: Conduct a Market AnalysisBefore a new service is launched or an improvement is being made in the existing one, extensive research needs to be done to situate the service in a context. At this step, you and your team can do the following:Analyze the market size, trends and drivers for the service.Understand the ways your envisaged service would address a gap in the existing market.Then try to establish your own service stance i.e., whether you are breaking into a market as a new entrant, improving an existing service to satisfy and retain established customers, challenging your business competitors or willing to coexist with them, or looking for ways to establish yourself as market leaders.Consider the users’ needs for the service and its potential tangible and intangible benefits to the customers, such as savings in terms of cost , gains in terms of quality and convenience.You also have to weigh the pros and cons of launching the service at a certain point in time or not launching it altogether.Step 4: Identify Barriers and LimitationsThis is one of important steps of the service design process as it helps you put your ambitious ideas into the realistic realm.Allow all team members to critically evaluate their own ideas and of others and identify weaknesses and kinks and iron them out. Remember service design is a learning opportunity and not a ground to prove others wrong.Identify the internal and external barriers working against the service implementation. The Spider project encourages identifying the ‘brakes within an organization’ at this stage.Also, set limitations and define boundaries within which you must situate your service.Identify creative ways to work around these barriers and limitations.Here is how the Holstebro Municipality in Denmark responsible for providing meals to the elderly overca me an emotional barrier. During the service design process, it learnt that many senior citizens were embarrassed to have a van titled “HOLSTEBRO MUNICIPAL MEAL SERVICE”  parked outside their homes. Hence, they renamed their service ‘The Good Kitchen’ and experienced great success.Step 5: Establish a User Profile/PersonasThis is another critical step of the service design process. You must have spent lots of time and energy into your design process and think about the service, your organization’s aspirations and expectations from the service but you must answer the most important question: Who are the users of this service and how will they use it, and what are their expectations. An example of this step is a social work project titled ‘Social Inclusion of Seniors in Urban Centers’ conducted in Belgium. The service designers utilized creative techniques such as the “lotus blossom” and different “personas” (Spider Project Tool) to get an insight into the senior c itizens’ needs, values and desires. Service designer and managers have to learn to step out of their own paradigm and think of the service from the users’ perspective in order to make it user friendly. Here is how you should go about this step:Develop different types of fictitious personas or user profiles of your users.Think about what your users do; where do they live; what do they do, etc; and endow them character traits accordingly.List down the users’ possible motives in using your service when they have other options.Step 6: Prototype and TestThis important step provides a creative, quick and inexpensive way of testing service ideas. It gives quick insights into what works and doesn’t. The Design Gym and Service Design Tools recommend the use of storyboards, hand-sketched screens and improvised props to facilitate the process. For instance, the UK based Lewisham Housing Options project developed as many as three prototypes during their service design process.You can te st prototypes of a service on your employees as well as engage a few real users. Here is how you should go about it:Create mockups to create something as close as possible to the real environment.Define the contact points at which the users will come across your service.Develop a stepwise procedure of how they will interact with your service.Step 7: Evaluate Users’ ExperienceCustomers’ interaction with the service leads to users’ experience. This aspect of the service design procedure ensures that the user’s experience with a service is a ‘wow’ moment and certainly not a ‘yuck’ one. It’s all about the feeling a user retain after using the service. This means conducting surveys with users or giving them brief questionnaires. You should focus on two areas:Gather insights from the users about the service features that made the users happy and created moments of delight for them.Inquire the users about the service features, which they found off putting.Probe the users deeper and ask them if the service is:easy to use with no or minimum assistanceuseful for them in getting closer to their goalsvaluable enough for them to desire it and pay money for itClosely investigating customers’ expectations from a service will help service managers improve the service design.Step 8: Get Feedback, Improve the Service, EvolveThe Evolution step is the final phase of the service design process that is from conceptualization towards recommendation. Service Design is a cyclic process and means gathering feedback and feeding it forward. Thus, you should gather all the information that you have learnt from engagement in the above mentioned steps and use it to:Identify gaps and fill them upDefine how you would define your service’s successDevelop metrics to gauge this successFeed the results into your final productDecide if you want to roll out a pilot version of the service or go towards full fledged implementationTwo companies might be offering a similar servic e but ultimately their respective design process will set them apart in terms of how users will experience this service. Better user experience is not just about creation of the best product but how this product is served to the customer. Service design is not just a process to improve a service but a process to touch upon and improve people’s lives.

Sunday, May 24, 2020

Mentoring in Nursing - 1694 Words

Benefits of Mentoring in Nursing Kerri Wiggins Wilmington University Benefits of Mentoring in Nursing Nursing is an evolving profession with an aging work force. Newer nurses are entering a challenging and, at times, thankless profession. The need to train new staff in order to promote desired entry into the profession and increase retention in the field and workplace is dire. The adage that nurses eat their young is a common well-known phrase. It is unlikely in today’s world, where career choices are vast, that pressure and verbal abuse will yield a professional nurse who will be engaged and committed. This type of training does not benefit the new nurse or the experienced nurse attempting a new role. Nor, does it behoove the†¦show more content†¦144). The mentor is usually referred to as an experienced and competent staff nurse who can serve as a role model and resource for the new staff member or perhaps an experienced nurse who has entered a new realm of the field. According to Greene and Puetzer, â€Å"the complexity of t he nursing career requires a substantial and consistent support system to ensure success, satisfaction, and retention† (2002, p. 69). It is no wonder, then, that the role of the mentor should be as complex and fluid as the career for which it is mentoring. Nurses are taught from the start of the importance of education. Nurses educate their patients on health related behaviors, conditions that affect them, medications or procedures that are necessary for them, and they educate their families and caregivers in these same matters. Nurses pass on information to oncoming staff for continuity of care, but passing on information is not enough for that of a mentor. As related by Bastable, et al., â€Å"although all health professionals are able to function as givers of information, they need to acquire the skills of being a facilitator of the learning process† (2011, p. 13). Preceptors are the synonymous to that which mostShow MoreRelatedGraduation Speech : Nursing Mentoring1030 Words   |  5 Pages Nursing Mentoring Nohely Alvarez Felician College Nohely Alvarez 10/09/2015 â€Å"I declare on my honor that I have neither given nor received inappropriate aid on this examination/paper/assignment.† Going through the process of getting a degree and graduating can probably be the most rewarding achievement in life. All the sleepless nights: studying and writing papers has finally paid off and now it is time to step out into the real world. For some, depending on their career can beRead More Mentoring Nursing and Healthcare Students Essay2967 Words   |  12 PagesThe Nursing and Midwifery Council (NMC) defines the role of a mentor as a nurse with specific training who is able to facilitate learning, and supports and supervises students in a practice setting (NMC 2008). Mentorship plays an integral part in the next generation of practitioners and nursing professionals play a vital role in guiding a process that allows the transference of knowledge, skills and attributes from healthcare professionals to the students they are working with (English National BoardRead MoreMentoring Students With The Nursing And Midwifery Council ( Nmc )1818 Words   |  8 PagesA mentor is a facili tator who empowers practitioners and draws them to learn for themselves by reflecting on practice (Fish, 2012). After mentoring students, this assignment will give me the opportunity to understand what a mentor is, as well as the importance of the role in supporting students through their journey in becoming a registered nurse. Reflecting upon my experience I will progress to discuss how I facilitated learning by creating learning opportunities. Literature will be reviewed, consideringRead MoreNurse Mentoring Concept Analysis Response996 Words   |  4 PagesNurse Mentoring Concept Analysis Response Introduction According to McEwen and Wills, concepts in the nursing profession are words that describe a variable of nursing practice (2014, pg. 50). Concepts, once defined, are used in research to test hypotheses that will increase knowledge and theory development. However, concept definitions change with time and context. Therefore, it is important to thoroughly and succinctly define concepts within an analysis for a meaningful application. Mentoring in nursingRead MoreDeveloping An Implementation Plan For Nursing Shortage1662 Words   |  7 PagesDeveloping an Implementation Plan Nursing shortage is a global problem facing all health care system and the impact on nursing professional and patient care outcomes cannot be over emphasized. Despite all effort made by the ANA and health care institutions to address the issue of nursing shortage there seems to be no change and the problem still exist hence there is every need to implement a new plan to address the problem of nursing shortage (ANA, 2014). The project plan is aimed at introducingRead MoreThe Impact Of Innovation On Nursing Education Essay1413 Words   |  6 Pagesinnovation in nursing education is essential in order to provide competent nurses during the nursing shortage. Upon review of Craven Community College’s curriculum (CCC), it was noted that peer mentoring could be utilized in order to decrease anxiety and increase confidence in nursing students. Peer mentoring has been defined as a planned relationship between a more experienced person and a less experienced person with the purpose of achieving identified outcomes. In a peer-mentoring relationshipRead MoreAre Leadership Mentoring Programs Beneficial? Increasing Patient Care Outcomes?982 Words   |  4 Pages Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? Kenyata Patterson Auburn University Montgomery Literature Review: Are Leadership Mentoring Programs Beneficial in Increasing Patient Care Outcomes? Aim The aim of the literature review was to determine if the initiation of leadership mentoring programs would improve the competence and integration of new nurse leaders to increase patient health outcomes in clinicalRead MoreAnnotated Bibligrapy1205 Words   |  5 PagesMariani, B. (n.d.). The Effect of Mentoring on Career Satisfaction of Registered Nurses and Intent to Stay in the Nursing Profession. Nursing Research and Practice, 1-9. Mentoring plays a crucial role in the growth and development of novice nurses. It provides a way for the experienced nurses to give back to the profession and helps them play a significant role in the formulation of a new nurses’ career. Mentors offer knowledge, encouragement, support, guidance, and friendship to the next generationRead MoreFaculty Mentor Program : Ethical And Legal Implications994 Words   |  4 PagesAccording to Hansman (2009) mentoring in universities are both formal and informal relationship. Faculty mentors are engaged in formal relationships when â€Å"advising and chairing doctoral dissertations, thesis, or other student projects† (Hansman, 2009, p. 54). However, mentoring is an informal relationship between faculty mentors and new faculty members. Furthermore, the mentoring relationship may be a challenging experience creating ethical and legal concerns. While mentoring graduate and postgraduateRead MoreTalent Retention Essay1705 Words   |  7 Pagesminority nurses. In the summer 2011, Association of Black Nursing Faculty (ABNF) Journal concluded in their article on retention of minority nurses (p. 76) that a linear method recruitment and retention of minority nursing staff has not been enough to solve a shortage problem. In lieu of a singular approach they decided on a compound tactic of action along with a steadfast culture dedication to recruitment and retention of minority nursing staff. The group decided which strategies worked, and kept

Tuesday, May 12, 2020

Symbol of the Prison and the Rose Bush in the Scarlet Letter - Free Essay Example

Sample details Pages: 9 Words: 2724 Downloads: 4 Date added: 2019/05/13 Category Literature Essay Level High school Tags: The Scarlet Letter Essay Did you like this example? Located in Boston Massachusetts, during the 17th century, the Scarlet Letter begins with a gathering of Puritan colonists around a local prison. The colonists in the story seem to be waiting for some sort of public punishment of a prisoner. The mood expressed during this very first chapter of the Scarlet Letter is filled with melancholy and somberness. The only sense of beauty in this chapter is from the wild rose bush rooted at the threshold of the prison door, which brought the residents and prisoners of Boston a feeling of wishful hope. Hester Prynne, the first character revealed in the Scarlet Letter, stumbles and struggles through a crowd, attempting to reach a designated area near the prison. People begin to surround Hester as they publicly criticize and condemn her, for she is wearing an embroidered badge with a scarlet letter A across her chest. This letters purpose was to publicize her wrongdoing as an adulterer. Hester is called forth to the scaffold by a church official as she envisions her parents back in England and what they would think of the ghastly situation. Don’t waste time! Our writers will create an original "Symbol of the Prison and the Rose Bush in the Scarlet Letter" essay for you Create order As Hester Prynne glances at the excoriating crowd, she recognizes a familiar man among the people. This man is Roger Chillingworth, her husband. He gestures to Hester not to reveal his identity to the governor and church officials. Chillingworth turns to a stranger standing near him in the horde and asks about Hesters punishment. The stranger explains that Hester is the wife of and Englishman who lived with her in Amsterdam until he decided to make a move to America. He sent her off to the New World and stayed behind in Amsterdam to resolve affairs, but never ended up joining her in America. Chillingworth, acknowledging his mistakes, realizes that the stranger is indirectly describing him. Reverend Dimmesdale, a minister praised for his knowledge and advice, demanded Hester to reveal her babys father. She dismisses his question and chooses not to expose him. She is shortly returned to the prison. Roger Chillingworth is later called by church officials to provide medical assistance to Hester in her prison cell. This is the first time Chillingworth and Hester meet face to face in a long time. He offers her a cup of medicine, but Hester refuses to take it because she fears he has poisoned it in attempt to make her ill or even to kill her. Chillingworth affirms her that he would never do such a thing and urges her to take the medicine. He also asks Hester to reveal the babys father, and after much pleading, she gives in and discloses to him that it may be the Black Man. Roger Chillingworth sets off to seek revenge on the man. After several years, Hester Prynne is released from the prison. She is given the freedom to flee from Boston, Massachusetts, but she decides to stay instead. Hester settles down in an abandoned cabin at the border of town. Although being an outcast to Boston, Hester made a living through her needlework. Through her work of embroidery and sewing, she incorporated memories and events of her life into her masterpieces, except marriage. Regardless of her needleworks success in the city of Boston, she still felt a sense of loneliness and isolation from everyone around her. Chapter six of the Scarlet Letter introduces Hesters daughter Pearl as a new character. She was her mothers only treasure and was purchased with all Hester had. Pearl appears to be an outcast to the rest of the children in Boston. Theyd poke fun at Pearl and her mother whenever they had the chance to. One day, while being rested upon her mothers chest, Pearl began to play with the Scarlet Letter on her mother. She quest ioned Hesters mysterious letter, asking where it came from. Hester, knowing that her daughters existence itself is in odds with the Puritan society, stays silent and avoids the topic of the origin of her cursed Scarlet Letter. Hester later pays a visit to Governor Bellingham in his glorious mansion. She was there to deliver a pair of embellished gloves she had made for him and to find out if Pearl would be taken from her due to the rumors that she bore a demon child. Pearl, who was fascinated by the shining armor in the mansion of the governor, began to prance around Bellinghams residence. A wild rose planted on a bush outside the mansion caught Pearls eye as she began to holler for it. A group of four men entered the home, quieting Hesters daughter, for her obnoxious clamoring rung throughout the household. Bellingham, Wilson, Dimmesdale, and Chillingworth stood in front of Hester as she nervously tried to silence young Pearl. The men began to tease Pearl, calling her names such as demon child, and question Hester as to why she should have the authority to keep her child after her wrongdoings. Hester answers the men, telling them that if she keeps her daughter, chances are that Pearl will never make the same mistakes she did. After contemplating the situation, Dimmesdale decides to side with Hester and Pearl and concludes that the mother and child shouldnt be separated for both of their sake. Bellingham and Wilson agree with Dimmesdales decision, but Chillingworth suggests that they further investigate Hester and the mystery of her unknown lover. The men refuse to listen to Chillingworths suggestions by responding that God will reveal Hesters lover in His timing, and His timing only. Roger Chillingworth has hidden his identity from everyone in Boston, except for Hester. He becomes a doctor in order to be respected and valued by the townspeople, which would also help secure his current identity and keep anyone from knowing who he truly is to Hester. Having knowledge of various remedies and medicines advanced his success as a doctor. Later on, Dimmesdale becomes ill and Chillingworth wishes to cure him of his sickness. The people of Boston start to become suspicious of the situation, believing that Roger Chillingworth is actually a devil trying to capture Dimmesdales soul instead of curing him. Regardless of the townspeoples opinions of him, Chillingworth attempts to find the cause of Dimmesdales health problem. Dimmesdale, on the other hand, begins to question and speculate Chillingworths every move, taking the peoples beliefs of Chillingworth into consideration. One afternoon, Dimmesdale and Chillingworth glimpsed Pearl dancing around a graveyard through the window of Dimmesdales home. When Pearl catches Chillingworth spying her, she warns her mother of his presence and suggests they leave before he tries to attempt to take her away from Hester. Chillingworth remarks that Hester isnt a woman of burying sin, yet she wears it openly across her chest. Dimmesdale is disgruntled with Chillingworths words. Chillingworth then begins to question Dimmesdales physical health, suggesting he may have committed a sin that lead to the consequence of his illness. Dimmesdale is infuriated by Chillingworths questioning and leaves his room. This causes Chillingworth to become more suspicio us of Dimmesdales actions. One day, while Dimmesdale lay resting on his bed reading a sermon, Chillingworth pushes Dimmesdales shirt up to see an object upon Dimmesdales chest. Chillingworth is left in both horror and excitement of what he had just witnessed. Chillingworth begins to taunt Dimmesdale and the minister begins to lose trust for him. Dimmesdale continues in his suffering, but the trials he faces help guide him into writing his best sermons. Dimmesdale is holding onto a certain burden of sin that makes him become both physically and emotionally weary and he refuses to reveal it to anyone. He begins to see visions in his sleep. In one of them, he glimpses Hester and Pearl. Hester then puts her hand upon her scarlet letter and points to Dimmesdales chest. This causes Dimmesdale to treat himself harshly by whipping himself, fasting, and holding vigils. One night, Dimmesdale decided to hold a vigil upon the scaffold where Hester stood for her punishment. During his vigil, he begins to illusion, perceiving Reverend Wilson in front of where he stood. He also began to imagine what he would face if everyone in the town of Boston saw him upon the platform. Both Hester and Pearl approached Dimmesdale after returning from visiting Reverend Winthrop, whom had unfortunately passed away. Dimmesdale invited Hester and Pearl to join him on the scaffold. The three of them joined hands as Pearl playfully asked if they would repeat the process over again the next day at noon. Dimmesdale explained to Pearl that they wouldnt be joining on the scaffold until the day of judgment. Out of nowhere, a meteor lit the night sky, bringing forth a letter A in red lighting. Visible to the rest of Boston, the townspeople believed the A to be a sign from God that symbolized the angel Winthrop was to the people of Boston. From a distance, Chillingworth observed t he conversations between Hester and Dimmesdale. During this chapter of the Scarlet Letter, Pearl is seven years old. Hester becomes more sociable with her acquaintances and puts her needleworking skills to good use. She feeds the needy and gives aid to the sick and suffering. She is still viewed as an outcast to some townspeople of Boston but is accepted and respected as a person by most of the people. Although being seen differently than before, Hester develops a harsher personality. During an outing to the beach, Hester stumbled upon Chillingworth, whom she wasnt entirely pleased to see. She approached him to discuss the subject of revealing Chillingworths true identity to Dimmesdale. Attempting to change the topic of conversation, Chillingworth mentioned that he had overheard the town fathers plan to remove her scarlet letter. Hester remarked that her letter wasnt able to be moved by anyone or anything until the time was right. She returned to talking about Dimmesdale and how she found it appropriate to let him know who Chillingworth was to her. Hester also pleads with Chillingworth to let his plan to seek vengeance against Dimmesdale go. Chillingworth, however, was impassive about their conversation and still believed that revenge against Dimmesdale was his fate. After speaking to Chillingworth regarding Dimmesdale, Hester finds Pearl playing inside a tide pool along the beachs coast. Pearl, whom had sculpted a letter A out of eelgrass and placed it upon her chest, was pretending to be an enchanted mermaid. Hester was appalled with Pearls actions and questioned why she would do such a thing. She also explained to Pearl that the letters symbolism was not of good meaning. This conversation with her mother only caused Pearl to become more curious of what the letter really stood for. Hester and Pearl venture inside a forest, waiting for Dimmesdale to arrive. Hester is planning on revealing Chillingworths true identity to the young minister. While waiting for his arrival, Pearl began to implore her mother to inform her of the Black Man. Pearl had eavesdropped a conversation about the man back in the suburbs of the city. Tired and frustrated of Pearls constant questions, Hester explains to her daughter that the so-called Black Man isnt a dark, evil man at all. Dimmesdale approached Hester and Pearl in the forest since Hester requested that he would meet them there. The minister and Hester sat alongside a stream to discuss the forbidden topic: Dimmesdales identity. When Hester reveals who Chillingworth truly is to her, Dimmesdale becomes outraged and says its her fault he is in such unbearable pain. She emotionally breaks down before him and begs for forgiveness. Dimmesdale is quick to forgive Hester for not telling her ahead of time, but fears that Chillingworth wouldnt keep their affair a secret. Hester reassures him that everything will turn out alright if he tries to escape from Chillingworths evil watch. Hester and Dimmesdale have decided that fleeing from the bondages of Boston to Europe with young Pearl would be the safest route to go. Hester releases her heavy burden of sin in front of the minister and her child by ripping the letter off her chest. Hester begins to feel a sense of relief as she gains her self-confidence and beauty back after burying it under her sorrows for so long. Hester looks forward to the fact that Pearl will not only have her heavenly father by her side, but her earthly father as well. Pearl becomes doubtful of the situation and fears walking any further towards her mother and father. She is saddened to see that her mom has taken off her scarlet letter. Hester puts it back on, hoping Pearl would come closer to them. Pearl ran to her mothers arms and gave her a kiss. Hester asks Pearl to embrace Dimmesdale too. She hadnt yet revealed to Pearl that Dimmesdale is her biological father. Hester, Dimmesdale, and Pearl return to the town feeling renewed and cleansed of all unrighteousness. Hester has found a ship to escape to Europe on. Ecstatic about their decision to leave Boston once and for all, he plans to let everyone hes ever known that he is a new man in Christ and isnt who he used to be; sorrowful and enslaved to his burdens of sin. On Dimmesdales way back to his home, he sees many familiar faces, but avoids conversation with any of them. When he arrives home, Dimmesdale informs Chillingworth that he isnt in need of a care-giver anymore. This leads Chillingworth to fear that the minister knows of his real identity. Dimmesdale is set to give a teaching in three days for the elections, but he burns his sermon script in his fireplace and starts over since he is renewed of his faith and cleansed of his previous sins. The Boston townspeople congregate around the scaffold that Hester was publicly shamed on in the beginning of the Scarlet Letter in extolation of a new governor. Pearl begins to ponder of Dimmesdale in hopes that he will hold her hand like he did back in the forest. During the celebration in Boston, a sailor approaches Hester to inform her that Roger Chillingworth will be taking the same voyage as her, Pearl, and Dimmesdale because he offered to serve as a medic onboard for them. Hester becomes despondent after hearing such news and begins to feel the same emptiness and sorrows as she did in her past. During the procession in the marketplace, Hester begins to have second thoughts about her plan to escape Boston with Pearl and Dimmesdale. All of a sudden, Mistress Hibbins appears to Hester and Pearl in a crowd of uncountable townspeople. She asks Pearl to join her on a witchs ride due to her beliefs of Dimmesdale, Pearls father, being the actual Devil. After conversating with Mistress Hibbins, Hester grabs Pearl and approaches the front of the scaffold to hear Dimmesdales Election Day message more clearly. During Dimmesdales teaching, Pearl reaches out to her mother to tell her of the news she was given by the ship overseer. Chillingworth had made adjustments to their voyage, suggesting that only Hester and Pearl board the ship and leave the minister behind. Dimmesdale continues to give his sermon and everyone listening seems to be impressed and moved by his words. During the conclusion of his teaching, he cries out to Hester and Pearl and asks them to climb onto the scaffold with him. Suddenly, Dimmesdale exposes his heavy burden of sin to the people of Boston, leaving every single person standing in the marketplace startled and horrified. He becomes weary and loses all strength and ability. Unfortunately, Dimmesdale takes his last breath upon the scaffold and passes away in front of thousands of Boston townspeople. After Dimmesdales passing, there was controversy about whether there appeared to be a scarlet letter A upon his chest or not because some claimed that they didnt see anything on his chest during his death on the scaffold. Not long after the ministers deceasing, Chillingworth became ill and eventually passed away as well. Hester and Pearl have fled Boston to live better lives away from the sorrows of the town. Years later, Hester returns to Boston to continue helping with charity through her needlework. She lives the rest of her life in the town until she passes away and is buried in the Kings Chapel graveyard alongside Dimmesdale. Both of their gravestones have scarlet letter As placed upon them.

Wednesday, May 6, 2020

Edgar Degas Free Essays

Edgar Degas Edgar Degas was born in France; being the oldest out of five children. His family was quite wealthy working as bankers. At a young age, he showed his talent and wanted to become an artist. We will write a custom essay sample on Edgar Degas or any similar topic only for you Order Now Being in a wealthy family, he was able to go to good schooling growing up. His father wanted him to go to law school, so he attended Faculty of Law in the University of Paris. He didn’t do well in his studies. So he then attended an art school, School of Fine Arts. He used a lot of his free time at an art museum in Paris ladled â€Å"Louvre,† Later, he went to Italy and stayed with his aunt Baron Bluebell to study about Michelangelo and Leonardo dad Vinci. While staying in with his aunt, he painted a famous family picture called The Bluebell Family. He wanted to be a famous artist, so he moved back to Paris in 1859. Degas mainly painted portraits and historical scenes. He turned in his artwork to the Salon for the first time in 1865. The Salon is the official art exhibition in France. They accepted his artwork of the Scene of War in the Middle Ages. Being enlisted as a national guard during the Franco-Prussian War, this meant little time for painting. He began to stay in Louisiana after the war with his family. During his stay, he mostly painted his family members. He got some attention in France when he painted The Cotton Exchange that was purchased by a museum. Edgar was forced to sell his house when he returned back to France because his brother, Rene, owned a lot of debt. He helped his brother pay the debt by selling his artwork. When the salon started feeling disappointed about his nettings, Degas and a few other artists started organizing their own â€Å"society. † They were called The Impressionists. Edgar took lead in the in organizing the exhibitions. Ingress, Delicacies, and Dandier were the three artists he idealized. Later around the late sass he began to have a passion for photography. He took pictures of his friends, nudes, and dancers. He believed artists should live alone, so he was never married. He spent the rest of his life wandering around Paris, nearly blind. He died 1917. Edgar Degas was known as an Impressionist. Meaning using bright colors, using the effects of light. Degas once said, â€Å"No art was ever less spontaneous as mine, what I do is the result of reflection and of the study of the great masters; of inspiration, spontaneity, temperament, I know nothing. † Collecting Japanese prints influenced his work. He was famous for painting horses, and dancers, although he started off his career painting historical events. Degas changed from painting historical events to modern art. He began to paint people at work, for example, milliners and laundresses. Ever since he started painting modern life, he urged other artists to do the same as well, instead of painting mythological and historical paintings. He changed his brush work, palette, and composition. With his eye troubles of nearly being blind, he never really â€Å"finishes† his paintings. In the sass, he mastered oil on a canvas and pastel. Edgar began to draw and paint women in a towel, drying their hair, combing their hair, and taking a bath. He simplified the backgrounds, not too dramatic. He always painted in doors in his studio. Around 860 Degas had a lot of paintings accepted by the Salon. When Edgar Joined the Impressionists, and giving strict rules and Judgment, the Salon rejected the Impressionists. When he submitted the paintings of the nudes, it produced â€Å"the most concentrated body of critical writing on the artist during his lifetime. The overall reaction was positive and laudatory. † Since he was a leader for the Impressionists, Degas was known to be â€Å"one of the founders of impressionism. † Being in the Impressionist movement, he was one of the greatest early artists. How to cite Edgar Degas, Papers

Sunday, May 3, 2020

International Journal Hospitality Management-Myassignmenthelp.Com

Question: Discuss About The International Journal Hospitality Management? Answer: Introducation It is mandatory for an organization to select the adequate market and entry mode to introduce themselves to the customers in the global world. Target market helps the organization to attract the correct customers for their product. It helps them to select the type of customers they want for their product. Entry mode helps the organization to enter in the new surrounding efficiently, it also helps the organization reduces the risk and gain the customers of the market. Further, the companies who achieved competitive advantage by using these strategies are: Apple Inc. Apple Inc. is an international company famous for manufacturing products like iPhone, iPod, MacBook etc. The products of Apple are sold worldwide through retail, online, and direct stores. The company is excelling the market and gaining maximum customer satisfaction due to which the growth of the company is initiated in the market. As it is known, Apple products are considered most efficient products in the market to which the customers focus on repurchasing the Apple brand products only. The market strategy of apple helps the organization in gaining the competitive in the market (Dinnie 2015). Talking about the market strategy of the organization, the company proficiently targeted the right customers for their product who will create actual sales. Apple is regarded to be the most premium brand in the electronic software industry. Thus, the company initiated to target rich and upper-class customers who will actually buy the products of the organization. The company aimed high to target the customers who can purchase their premium brand and they also created product differentiation by introducing efficiency technology in it. This activity identified the product in the market due to which the tech-savvy customers of the organization interest was gained by the organization (De Mooij 2013). Thus, these customers became the fixed customers for the organization. The process through which the company grew in the global market is not that they serve premium products, but the reason behind the competitive advantage is that the customers of the organization are the static customers o f the organization who initiate repeated sales. Once a person uses the Apple brand product, they further use the same company products only for the rest of their lives. This is the main factor of growth of the organization (Verbeke 2013). Supposing if the company targeted the customers of middle or low class, then Apple wouldn't have a sustainable growth I the market because company placed the right product in the wrong market. This will initiate good returns for the operations resulting in negative growth of the organization. Further, Apple Inc. gained the market capitalization in the global business context by entering in al market by incensing their products. The International licensing agreement refers to the agreement which enables the foreign country firms to manufacture the products of the proprietors firm and sell them in their local target market (Brouthers 2013). As the name of the company Apple is already established in the market, resulting to which it was easy for the company to enter in any international target market. Further, it issued the license to the manufacturing company prevailing in the market which they are targeting for the production of the apple company products in their company. Thus, it process helped the company to expand their customer base in the international market. The manufacturing company also gets the right to access the patent and trademark of the apple company. So, knowing the fact that the company already has an efficiency brand image in the global market, thus, the premium customers the market gets attracted and sale process is initiated (Ang, Benischke, and Doh 2015). Mercedes Mercedes is an automobile multinational brand based in Germany. The manufacturer of the company Daimler AG produces luxurious automobile such as buses, cars, trucks etc. The company is world's one of the biggest brand selling best luxurious cars to the customers situated everywhere is in the world. Talking about the competitive advantage which the company Mercedes receives is that due to having an extended customer base and brand image in the market the company enjoys competences. Further, some of the activities which the company initiated in their management process helped them to achieve this position in the market. Like, the company aptly selected the right people to target in the market. The strategy of Mercedes behind market segmentation was that they wanted to create product differentiation, resulting to which the management divided the target market on the basis of four smaller segments that are; geographic, demographic, physiographic, and on the basis of the behavior of consumers (Amos 2016). Further, as the company wanted to create product differentiation in the market, resulting in which the company targets the upper-class customers in the market who prefer luxury at any cost. Also, the people having a special interest in cars were target by the company, looking at the consumer behavior the company launched the S-class which became highly famous as it benefitted the customers with the satisfaction which they want to gain by using the product. Thus, due to adequate market selection, the company gained their current position in the market. The company emphasized majorly on the design and s pecifications of the product, due to which the company became a rich brand and target the rich customers only (beda-Garca, et. al., 2014). The company Mercedes does not believe in franchising their products from other entrepreneurs in the global market, instead, they aim to provide efficient products to each and every customer of the company. Thus, the company uses the green Field strategy to introduce themselves in the global market. This strategy helps the company to manufacture their product themselves and reduce complaints of clients. This process also helps the company Mercedes to control the operation and initiate activities under the surveillance of the management. Entry timing also strategically assist the company in gaining the competitive advantage in the market (Garca-Lillo, beda-Garca, and Marco-Lajara 2017). The company Mercedes initiated the business process with an aim to gain the market capitalization globally. Thus, they became the fast follower of the technology and circulated their product worldwide. Global branding In today's world, the major focus of the companies is to create a brand image of the product globally. Once a brand image of the product is created in the market, then the company gains a competitive edge in the market. Thus, the fact shall be understood that brand image can help the company to initiate competence in their management. A premium price of the product helps the company to place themselves as a premium or luxurious brand in the market. The brand position of the product also helps the company to raise themselves above from the competition in the market. Global positioning refers to the place which the customers keep the products and perceive it as the best (Giachetti, and Marchi 2017). It helps the company to gain uniformity in products and helps the customers to known adequately about the product and company's image in the market. Further, the company which gained efficiency by using these strategies is discussed below: Samsung Samsung Company is a South Korean multinational conglomerate comprised of various businesses under them. The company mainly deals in producing hardware electronic products. The company is regarded to be one of the best company selling smartphones worldwide. With this effect, it is easily understood that Samsung has an identified image maintained in the market. Thus, it shall be known that global branding helped the company and its product to create emphasis on the customers and initiate the sale. Marketing strategies like adaptation and aggregation helped the company to survive tough competition in the global market (Saeed, Nematiyan, and Albonaiemi 2016). The main reason due to which Samsung is gaining maximum sale of its products in the market f compared with competitors is that the company manufactures all types of products that are high class, middle and lower class product. Looking at the preference of the market the company produces and manufactures products accordingly for the people who buys premium product whereas people who prefer middle range products buy the same form the market. Although due to this process the image of the company is not maintained as a luxury brand in the market, the company has gained the market capitalization by positioning the product at the adequate place (Dinnie 2015). Further due to these activities initiated by Samsung the global brand image of the company created the hybrid image in the market. Hybrid structure refers to company's image which produces all types of product and services. The product division helped the company to classify different products with different image. Products with premium prices are regarded as premium Samsung products and vice versa. With this strategy, the company slowly captured the global market along with the local customers (Verbeke 2013). Also, the product is positioned in the market by looking at the past activities of the company, thus, with this effect, different products are placed differently in the global market-based upon their level of satisfaction which they provide. Tesla Tesla Motors Inc. is an America automaker, energy Storage Company. The company is known for producing specialized electric cars which help in creating a sustainable environment. The initiative which the company started helped to create a global brand in the market. Tesla motors innovatively produced e-cars which less emitted pollution and generated less use of petroleum as well. Due to this process, the company identified themselves in the global market. The company showcased their product in such a way that, a strong brand image of the Tesla motors was created in the market. Talking about the brand structure, Tesla motors enjoy the image due to product dominance in the market. There is no other company in the market selling electronic cars with such efficiency. The company gains the competitive edge without market their new products in the market. As the customers already knew the quality of the products which the company serves, due to which they got attracted towards the electroni c cars and purchased them. Thus, due to this feature, the product was positioned at the premium place in the market (Foley 2016). Apart from that, the company sells normal cars well, before electronic cars the company gained the market capitalization by serving efficiency to its clients. Tesla eliminated the competition prevailing in the market by creating a recognized image in the market which possessed maximum sale of products of the company. Also, tesla is efficiently using the power in the market by selling products which are efficient and effective for people as well as nature. This image of the company is created in the market due to the placement of their product in the target market. Looking at the underlying market dynamic the company produced this product so as to change the face of the automobile industry and catted a differentiated position in the market. Also, the corporate branding feature helped the company to look at its future growth in advance. Branding helped the company to sustain the current growth in the competitive market; it also reduces the risk of competition in the market (Hoang, and Rothaermel 2016). Thus, with this process, the long-term vision of the company Tesla is also implemented. And now by gaining the major share of the global market the company can easily amend the automobile industry and create it in favor of society and customers. Conclusion Thus, in the limelight of above-mentioned event, the fact that shall be noted is that it is not easy for companies to gain a competitive edge in the target market; but if once an identified brad image is created globally then the company relieves them from the risk of competition. Further, it shall be noted just like Mercedes and Apple is important for the companies to place the product in the correct target market according to the type of their product. Along with this global branding helps the company to identify themselves in the global competitive market and gain the competitive edge. References Amos, D., 2016. How to Define Your Target Market. Ang, S.H., Benischke, M.H. and Doh, J.P., 2015. The interactions of institutions on foreign market entry mode.Strategic Management Journal,36(10), pp.1536-1553. Brouthers, K.D., 2013. A retrospective on: Institutional, cultural and transaction cost influences on entry mode choice and performance.Journal of International Business Studies,44(1), pp.14-22. De Mooij, M., 2013.Global Accounting and advertising: Understanding cultural paradoxes. Sage Publications. Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge. Foley, J., 2016. Shared Value and Competitive Advantage: A Tesla Motors Case Study. Garca-Lillo, F., beda-Garca, M. and Marco-Lajara, B., 2017. The intellectual structure of human resource management research: A bibliometric study of the International Journal of Human Resource Management, 20002012. The International Journal of Human Resource Management, 28(13), pp.1786-1815. Giachetti, C. and Marchi, G., 2017. Successive changes in leadership in the worldwide mobile phone industry: The role of windows of opportunity and firms competitive action. Research Policy, 46(2), pp.352-364. Hoang, H. and Rothaermel, F.T., 2016. How to Manage Alliances Strategically. MIT Sloan Management Review, 58(1), p.69. Saeed, N.B., Nematiyan, M. and Albonaiemi, E., 2016. Effective factors on the value of international brands in Iranian consumers (Case Study of Samsung brand in Khuzestan market). International Journal of Humanities and Cultural Studies (IJHCS)? ISSN 2356-5926, 2(3), pp.974-984. beda-Garca, M., Corts, E.C., Marco-Lajara, B. and Zaragoza-Sez, P., 2014. Strategy, training and performance fit. International Journal of Hospitality Management, 42, pp.100-116. Verbeke, A., 2013.International business strategy. Cambridge University Press.